JAMAICA’S WORKFORCE TRAINING PROGRAM TO BOLSTER TOURISM RECOVERY
Hospitality
Workers Well Prepared to Support Post-COVID Travel
KINGSTON, JAMAICA – June 29, 2020
– Jamaica’s workforce training program
is being hailed as a resounding success. The free online programs offered
by the Jamaica Centre for Tourism Innovation (JCTI), in partnership with the National Restaurant Association,
the American Hotel & Lodging Educational Institute, the University of the
West Indies Open Campus and HEART National Service Training Agency, trained more than 8,000 tourism workers over a 12-week
period. Courses were designed to enhance the skills of hospitality workers,
deliver internationally recognized certifications, and educate the workforce on
the new health and safety
protocols that were rolled out with the
June 15 reopening of the island’s tourist industry.
“Jamaica’s extraordinary workforce
has been essential to our success as a sought-after vacation destination. We
applaud the more than 8,000 individuals who took advantage of the online
training program,” said Donovan White, Jamaica’s Director of Tourism. “We
appreciate the training these workers have undergone to enhance their
competitiveness and ensure they’re ready to meet the new demands of the travel
industry. Travelers will appreciate the special focus and extra attention
Jamaica’s hospitality workers place on service delivery in the context of the
new post-COVID health and safety protocols.”
The free online training program,
which usually costs approximately J$9,000 per person, runs through July. The
Ministry of Tourism’s significant investment in Jamaica’s human capital
underscores the importance of people to Jamaica’s tourism product. Workers
could choose from 11 online courses and
obtain certifications that include: guest room attendant, laundry attendant,
certified banquet server, hospitality supervisor, restaurant server, and
hospitality law. As part of the training, participants were presented with
scenarios that help them better understand and quickly address real-time guest
needs and challenges in a post-COVID travel environment.
“Jamaica has an educated and highly
trained workforce and these courses provide a great opportunity for these
valuable workers to retool and upskill,” said Carol Rose Brown, Director of
JCTI. “Our courses are internationally benchmarked and represent a smart
investment in self-development, for which participants and Jamaica will reap
rewards in both the short and long term.”
A comprehensive set of measures are
now in place to ensure the safety and well-being of guests throughout their
stay. Furthermore, travel partners have implemented a series of changes to
enhance the visitor experience.
With the destination now
open to international visitors, hospitality workers are well prepared to safely
deliver Jamaica’s world-class service, in accordance with the new post-COVID
health and safety protocols. To learn more, go to www.visitjamaica.com/travelupdate
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