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Showing posts from April, 2020

CARIBBEAN TOURISM BRANDS ADVISED TO PUT PEOPLE FIRST DURING COVID-19 PANDEMIC

~Edelman executive says people before profits during this crisis is a great way to earn and maintain customers’ trust~
BRIDGETOWN, Barbados (22 April 2020) - Caribbean tourism brands, including destinations, organizations, and businesses must put people first in order to come out of the global Covid-19 pandemic stronger. That’s the advice from Carla Santiago, the general manager of the Miami office of Edelman, a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.
“It is critical that brands are able to sustain, remain and build their trust during this time. What is most critical that will impact brands in the short and long term is that brands are expected to put people ahead of profits during this pandemic,” Santiago says in a new podcast series produced by the Caribbean Tourism Organization (CTO), entitled, COVID-19: The Unwanted Visitor. The series, which is available on several platforms,…

Sports Commentary - Derek Thompson Soccer player, Elite Track and Field Coach

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