CaribZone

~ Edelman executive says people before profits during this crisis is a great way to earn and maintain customers’ trust ~ BRIDGETOWN , Barbados (22 April 2020) - Caribbean tourism brands, including destinations, organizations, and businesses must put people first in order to come out of the global Covid-19 pandemic stronger. That’s the advice from Carla Santiago, the general manager of the Miami office of Edelman, a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. “It is critical that brands are able to sustain, remain and build their trust during this time. What is most critical that will impact brands in the short and long term is that brands are expected to put people ahead of profits during this pandemic,” Santiago says in a new podcast series produced by the Caribbean Tourism Organization (CTO), entitled, COVID-19: The Unwanted Visitor . The series, which is available on several...

By Dale Brown Derek Thompson, outstanding USATF Youth Coach and mentor. -          contributed NEW YORK, NY. Monday, April 27, 2020 -- This is an article to highlight a Coaching Guru who has emerged as being among the best in the world of Track and Field Athletics but remains virtually unknown among his fellow Jamaicans as an esteemed figure in the sport. The life of this unique and exceptional man named Derek (JugHead) Thompson began in Kingston, Jamaica, in 1954. He attended Calabar High School from 1968 – 1970 and Vere Technical High School from 1970 to 1973. He was an outstanding football (soccer) player from an early age and represented Calabar in football at the U -15 level and then Vere Technical in the DaCosta Cup which is contested by High Schools from the rural areas of Jamaica. He was a member of the 1971 Vere Technical DaCosta Cup Championship team and also served as Vere’s captain during the 1972 seas...